Thanks for commenting, Pranav.

That's an interesting point of view. Let's put Google Analytics and AdWords aside, as they are not normally features that searchers see when simply searching.

I wonder if you have tried searching for something on perplexity? If not yet, I encourage you to give it a go.

If yes, then you would soon understand that the infra for advertisers might no longer be relevant if fewer and fewer searchers are willing to use Google search as the default.

Thoughts? Happy to discuss further!