Jing Hu
Aug 4, 2023

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I found your article on emotional marketing incredibly insightful. As a product person, it reminded me that targeting emotional benefits, not just functional ones, is key to getting users to love and buy our product.

Your tips on using words like "investment" over "price" and "opportunities" over "deals" are so helpful. Little word choices like this can subconsciously move people from objection to agreement. Thanks for the thoughtful advice, I'm excited to apply it to connect with users emotionally and make our product truly compelling!

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Jing Hu
Jing Hu

Written by Jing Hu

Scientist | Technologist | AI Journalist. To get more of my work, visit: https://jwho.substack.com/

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